facebook twitter instagram linkedin google youtube vimeo tumblr yelp rss email podcast phone blog search brokercheck brokercheck Play Pause
5 Tips for NIL (Name, Image, Likeness) Student-Athletes Thumbnail

5 Tips for NIL (Name, Image, Likeness) Student-Athletes

5 Tips for NIL (Name, Image, Likeness) Student-Athletes


NIL income can be a windfall for many student athletes.  Manage it carefully to avoid missteps and plan for the future.  Below 5 tips for NIL Student-Athletes: 

1) Review Contracts Carefully

It may be exciting to sign a new business deal, but proceed with caution.  You need to understand the details of the contract.  If it sounds to good to be true, it probably is.  You may want to consult an attorney before signing a deal.


2) Budget earnings

Most athletic careers only last a limited number of years.  Smarter spending choices should help the money last longer.  Create a budget and make a plan.  You can find many Budgeting spreadsheets online or talk to a Financial Planner for help.


3) Expect to Pay Taxes

Receiving income from your NIL deal is exciting, but athletes still need to pay taxes.  The IRS will be looking for their share of your earnings. Most likely, taxes won’t be deducted automatically from an NIL deal.  The athlete is responsible for paying their taxes.  Consider working with a tax professional.


4) Contribute to Retirement Accounts

NIL income qualifies student-athletes to contribute to individual retirement accounts.  In some instances, these contributions can reduce your income tax liability.  A financial advisor can help determine the best retirement account for you.


5) Enjoy the Moment

You’ve probably worked extremely hard to be in a position to earn an NIL deal.  Enjoy it, be smart, make it last, and keep going! 


As always, let us know if you have any questions.



CRA Investment Committee


Matt Reynolds CPA, CFP®

Tom Reynolds, CPA 

Robert T. Martin, CFA, CFP®

Gordon Shearer Jr., CFP® 

Jeff Hilliard, CFP®, CRPC®

Joe McCaffrey, CFP® 


Important Disclosure Information

Please remember that past performance may not be indicative of future results. Different types of investments involve varying degrees of risk, and there can be no assurance that the future performance of any specific investment, investment strategy, or product (including the investments and/or investment strategies recommended or undertaken by CRA Financial, LLC [“CRA]), or any non-investment related content, made reference to directly or indirectly in this commentary will be profitable, equal any corresponding indicated historical performance level(s), be suitable for your portfolio or individual situation, or prove successful. Due to various factors, including changing market conditions and/or applicable laws, the content may no longer be reflective of current opinions or positions. Moreover, you should not assume that any discussion or information contained in this commentary serves as the receipt of, or as a substitute for, personalized investment advice from CRA. Please remember to contact CRA, in writing, if there are any changes in your personal/financial situation or investment objectives for the purpose of reviewing/evaluating/revising our previous recommendations and/or services, or if you would like to impose, add, or to modify any reasonable restrictions to our investment advisory services. Unless, and until, you notify us, in writing, to the contrary, we shall continue to provide services as we do currently. CRA is neither a law firm, nor a certified public accounting firm, and no portion of the commentary content should be construed as legal or accounting advice. A copy of CRA’s current written Disclosure Brochure discussing our advisory services and fees continues to remain available upon request or at www.crafinancial.com. Please Note: If you are a CRA client, please advise us if you have not been receiving account statements (at least quarterly) from the account custodian. 

Historical performance results for investment indices, benchmarks, and/or categories have been provided for general informational/comparison purposes only, and generally do not reflect the deduction of transaction and/or custodial charges, the deduction of an investment management fee, nor the impact of taxes, the incurrence of which would have the effect of decreasing historical performance results. It should not be assumed that your CRA account holdings correspond directly to any comparative indices or categories. Please Also Note: (1) performance results do not reflect the impact of taxes; (2) comparative benchmarks/indices may be more or less volatile than your CRA accounts; and, (3) a description of each comparative benchmark/index is available upon request.

Please Note: Limitations: Neither rankings and/or recognitions by unaffiliated rating services, publications, media, or other organizations, nor the achievement of any professional designation, certification, degree, or license, or any amount of prior experience or success, should be construed by a client or prospective client as a guarantee that he/she will experience a certain level of results if CRA is engaged, or continues to be engaged, to provide investment advisory services. Rankings published by magazines, and others, generally base their selections exclusively on information prepared and/or submitted by the recognized adviser. Rankings are generally limited to participating advisers (to the extent applicable). Unless expressly indicated to the contrary, CRA did not pay a fee to be included on any such ranking. No ranking or recognition should be construed as a current or past endorsement of CRA by any of its clients. ANY QUESTIONS: CRA’s Chief Compliance Officer remains available to address any questions regarding rankings and/or recognitions, including the criteria used for any reflected ranking.